Action and adventure games are usually targeting ages around the age of 18.
As you can see this diagram, is explaining how popular each genre is for example action and adventure is 23% popular which is 13% more popular than virtual life games. Also the chart shows us which gender is playing the genre the most. In action and adventure male audience is more popular than female audience within that genre however within fitness/puzzle genres the female plays it the most.
Assassin's Creed
However in Assassin's creed it was initially targeting for ages 15+ but their more recent assassin's creed series is targeting for ages around of 18+ because of how violent the game is getting. Even though you would expect assassin's creed target audience to be mainly teenage boys its more popular for an middle-aged man or girls to play it because of the 'freedom' assassins creed gives you allowing it to have a wider range of target audience.
In fact According to the latest data from The Entertainment Software Association, the group that represents the video game industries, 48 percent of gamer's in the United States are women. In addition, women aged 18 or older make up a much larger portion of gamer's (36 percent) than boys age 18 or younger (17 percent).
The PG rating is considered at 18 because even though it doesn't have a high amount of sex and nudity, alcohol and drugs, smoking etc. It is still considered an 18 due to the amount of violence in the game; it allows the players to commit whatever violence whenever they want to.
PG rating's: http://www.imdb.com/title/tt2175563/parentalguide
Entertainment Software: http://www.theesa.com/facts/pdfs/ESA_EF_2014.pdf
Grand theft Auto
Unlike in grand theft auto where the PG rating is restricted for ages 18 and upwards
because of its drug references, sex, extreme violence and so much more aspects that should only be viewed by mature audiences who understand that the game is just for entertainment purposes and can play the game appropriately so it would be illegal for rock star to target younger audiences such as young teenagers and be classed as a bad influences towards children. So it is very important that PG ratings are considered carefully for each different game especially in the action and adventure genre due to the amount of games that include violence etc.
In grand theft auto Players have the option to get their characters drunk whenever they like causing more profanity and the player can always cause disruption to the grand theft auto's city in many, many ways. So Grand theft auto Target audience is supposed to target people aged 18 but studies show that 47 % of the audience is female and that it is 33% more likely for a middle aged parent who is married to sit down and play grand theft auto.
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Oblivion
Oblivion is rated an M which means that the audience who play's 'The elder scrolls IV: Oblivion' have to be mature so it is not appropriate to little kids. Even though it has hardly any sex/nudity and profanity. It still has quite a high rating of drinking, drugs, smoking and violence/gore.
Oblivion has a wide range map which you can explore which seems to be appealing to everyone. Making their target audience wider, however they still have to make sure their aspects are appropriate enough for 15 year's old because of their PG rating.
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